HYPOTHETICAL RETAIL CONCEPT · NOT A REAL STOREPortfolio
Tailgating Express original logo

Arlington is the inspiration

ONE DISTRICT.
SO MANY REASONS TO SHOW UP.

From football Sundays to ballpark afternoons and concert nights, the retail concept is built around the energy of Arlington’s entertainment district.

Illustrative sports fans and merchandise at an Arlington-inspired tailgate
Illustrative concept image, not a photograph of an operating Tailgating Express store.
01

Football Sundays

AT&T Stadium

A proposed assortment for the tailgate crowd: hats, tees, hoodies, and team-inspired merchandise.

02

Ballpark afternoons

Globe Life Field & Choctaw Stadium

A store concept positioned near the action, with sports merchandise as the core of its permanent assortment.

03

Concert nights

Entertainment district events

The course plan also proposes an evolving event-specific assortment, including concert merchandise and embroidery.

Find your next favorite

BRING THE SPIRIT. WE’LL IMAGINE THE GEAR.

Explore the lineup
Tailgating Express original logo

For the fans. For the atmosphere.
For everything before the first whistle.

Explore

The lineupGame dayOur concept

The project

An individual retail marketing course concept by Suhaas Suresha.

Read the case study
TAILGATING EXPRESS · HYPOTHETICAL BUSINESSIllustrative imagery. No team affiliation or merchandise licensing claimed.