TAILGATING
EXPRESS.

Big game. Good company. Great gear.

A game-day merchandise concept for the fans who make Arlington come alive.

Explore the lineup Meet the concept

ILLUSTRATIVE CONCEPT IMAGE

Inspired by Arlington

Game-day essentials

Made for the fan experience

The starting lineup

FAN FAVORITES, REIMAGINED.

View the assortment

Apparel / Cowboys navy

Cowboys Star Cotton Tee

Proposed from$30

Headwear / Royal blue / red

Rangers Ballpark Cap

Proposed from$30

Apparel / Charcoal / powder blue

Renegades After Hours Hoodie

Proposed from$40

More than a seat in the stands

THE GAME STARTS
BEFORE THE GAME.

The parking-lot catch. The pregame playlist. Your people, your colors, your kind of day. Our concept puts the fan experience at the center of the assortment.

Find your game-day moment

The idea behind the name

A LOCAL IDEA.
A WHOLE LOT OF TEAM SPIRIT.

Created as an individual retail marketing course project, Tailgating Express imagines a sports merchandise store in Arlington’s entertainment district — bringing the assortment closer to the event-day crowd.

Explore the business concept

TAILGATINGEXPRESS.