Hands-on marketing, grounded in customer understanding.

A customer-facing retail role that strengthens my understanding of how shoppers choose, what they ask about, and how merchandising and service shape the in-store experience.

• Help customers find products and offer recommendations based on their needs.
• Support sales through attentive service and product knowledge.
• Maintain merchandising standards and product displays.
• Contribute to inventory accuracy.
• Work cross-functionally with team members to keep the department running smoothly.

Two summers of hands-on digital marketing work spanning SEO, email campaigns, content, and research data quality.

• Supported email marketing campaigns through Constant Contact.
• Analyzed lead opportunities and campaign activity.
• Used AI tools to assist with drafting and editing blog content.
• Created a bot-click filter to improve the accuracy of marketing research data.
• Optimized SEO metadata and content structure across more than 50 website pages.
• Conducted keyword research using Google Keyword Planner, Yoast, Moz, and Google Analytics.
• Collaborated with team members to align SEO improvements with company priorities.

Reported observation: during this work, the site's Google search visibility for targeted terms was observed moving from outside the first 10 pages of results to approximately pages 3–5. This is an observation from the time, not a verified ranking, traffic, or revenue result.